From the Blog

FIR #166: Algorithms Everywhere

For Immediate Release

Cross-posted from the FIR Podcast Network.

Futurum Research analyst (and frequent FIR contributor) Olivier Blanchard joins FIR host Shel Holtz to talk about Facebook’s role in the ongoing unrest in France. Also in this week’s episode:

  • Google will introduce Stories to its search engine results pages, which could have an impact on the future of content marketing
  • Any employee who goes above and beyond for a customer could wind up being the subject of a post that goes viral
  • The news on Google Assistant will be like having a personal news radio station in your pocket or on your counter
  • Americans still prefer to get their news… Read More »

FIR #165: Nerds, Start Your Engines

For Immediate Release

Cross-posted from the FIR Podcast Network.

Deirdre Breakenridge joins host Shel Holtz to explore how brands can benefit from starting and managing a Facebook Group. Also in this week’s episode:

  • Amazon Web Services has come up with the coolest way ever to teach people a new technology
  • The PR industry must condemn Definers Public Affairs
  • A model for managing the non-content part of internal communications
  • The “intelligent edge” may be the next hot technology trend
  • Survey sheds light on the reviews people leave online about services
  • How people worldwide think about online misinformation and disinformation
  • Facebook… Read More »

FIR #164: Flummoxed by Cyberflashing

For Immediate Release

Cross-posted from the FIR Podcast Network.

In the November episode of “The Hobson & Holtz Report,” Neville Hobson and Shel Holtz reviewed these stories:

  • British Airways management was as unprepared for the iPhone’s AirDrop creating an onboard kerfuffle as flight attendants were
  • With the influencer and micro influencer market saturated, marketers now look to nanoinfluencers
  • By 2022, most of the skills required for employability will be soft skills
  • The length of YouTube videos people will watch on their phones continues to increase
  • Gen Z uses text and chat more than any other generation, but how do they feel about new… Read More »