From the Blog

FIR #175: Alexa, Read My Emails

For Immediate Release

Cross-posted from the FIR Podcast Network.

Scott Monty joins FIR host Shel Holtz to discuss Spotify’s acquisition of Gimlet Media and Anchor.fm, as well as Periscope’s new audio call-in feature. Also in this episode:

  • Tik Tok is a threat to Snapchat and Twitter; meanwhile, brands are figuring out how to make it fit in their social media toolkits
  • Facebook Pages can now join Facebook Groups
  • After 15 years, on balance, has Facebook been good or bad for the world?
  • Instagram will inject IGTV video clips in your primary feed
  • Twitter reveals its daily active users, and it isn’t pretty
  • Artificial Intelligence for writing copy… Read More »

FIR #174: Is Content Marketing Killing Journalism?

For Immediate Release

Cross-posted from the FIR Podcast Network.

David Murray, executive director of the Professional Speechwriters Association, joins host Shel Holtz to talk about mending the relationship between executive communicators and internal communicators. Also in this week’s episode:

  • As many as 2,100 people have lost media jobs in the last two weeks. How much is content marketing to blame?
  • It’s time to start using data journalism in content marketing
  • One survey reinforces the need for CEOs to take positions on social and political issues. Another looks at what CEOs want to talk about in 2019. Are they aligned?
  • Spotify wants to spend… Read More »

FIR #173: Is That An Ad?

For Immediate Release

Cross-posted from the FIR Podcast Network.

Kami Huyse, CEO of Zoetica Media and co-host of the Communities that Convert podcast joins FIR host Shel Holtz to discuss ways companies can benefit from a study that finds people are asking their questions on independent forums instead of big social networks. Also in this week’s episode:

  • A dive into the 2019 Edelman Trust Barometer
  • A look at the 2019 State of Social Media report from Buffer
  • Less than 10% of people can tell a native ad from original content
  • Roo is a new chatbot that answers teens’ questions about sexual health
  • Executive communicators really dislike internal… Read More »